Dave Meyers

Lore & Background

In the visual grammar of Doja Cat's career, Dave Meyers occupies the role of the architect of spectacle. Where some directors treat a music video as a narrative film, Meyers treats it as a stage production compressed into three minutes: every frame is a set piece, every dancer a brushstroke, and the performer the focal point around which the entire geometry of the shot revolves. His approach to "Say So" leaned into exactly the kind of maximalist, color-drenched, choreography-first vision that Doja Cat's persona demanded at that moment in her career.

The pairing worked because both artists share a love of camp, of the ridiculous made sincere, of a wink that never quite commits to the joke. Doja Cat's performative range—her ability to shift from deadpan to full-blown theatricality within a single bar—meets Meyers' instinct for blocking a room so that the camera never has to leave the performer's orbit. The result is a video that feels less like it was directed and more like it was choreographed in three dimensions, with the lens simply following the action.

Beyond the single project, Meyers' presence in Doja Cat's visual catalog signals a bridge between the old guard of 2000s-era pop video craftsmanship and the newer, internet-native visual culture that Doja Cat inhabits. He brings a discipline of production and a reverence for the dance as a storytelling tool that grounds her more experimental, meme-adjacent aesthetic in something tactile and physical.

In Their Own Story

The studio lot is quiet at 6 a.m. The set is a wall-to-wall pink: pink carpet, pink walls, a pink chrome bar where a single stool sits. Doja Cat stands in the center of the frame, barefoot, arms at her sides, and says nothing. Meyers is behind the camera, headset on, watching the monitor. He calls for a reset. The dancers reposition. The lights shift from warm amber to a cold, almost surgical white. Doja Cat tilts her head, lets a slow grin creep across her face, and begins to move—not dancing, exactly, but *suggesting* dance, the way a cat suggests a pounce. Meyers lowers the camera to floor level. The pink fills the lens. Someone on the crew whispers, "That's the one." The take rolls for another four minutes. No one breaks the set.

Reader's Guide

Dave Meyers enters the Doja Cat story as a director, not a songwriter or producer. His primary touchstone in her catalog is the "Say So" video, where he translated a track built on a single, infectious hook into a three-minute visual loop of choreography, color, and performative confidence. His contribution was entirely visual and structural: blocking the room, choosing the lens language, casting and positioning the ensemble dancers, and building a set that functioned as a character in its own right.

The pairing mattered because Doja Cat, at the height of the "Say So" moment, needed a director who would not over-narrativize her. Meyers gave her the room to simply *be* the focal point, letting the choreography and the color do the storytelling. The chemistry was one of mutual trust: Doja Cat brought the performative specificity, and Meyers brought the production discipline to frame it without diluting it. The result felt inevitable, as though the video had always existed and they were simply uncovering it rather than constructing it.

Did You Know?

• Meyers has directed videos for a constellation of major artists including Beyoncé, Jay-Z, and Rihanna, making his collaboration with Doja Cat part of a long tradition of pairing top-tier choreography with top-tier pop pe
• His directorial style often strips away narrative complexity in favor of pure visual and kinetic energy, a philosophy that aligned perfectly with the repetitive, hook-driven structure of "Say So."
• The "Say So" video became one of the most-viewed and most-memed music videos of the late 2010s, with its choreography spawning countless dance challenges across social platforms.
• Meyers has been active in the music video world since the mid-1990s, meaning his career spans the entire evolution of the medium from MTV-era spectacle to the streaming and social-media era.