Like That

Lore & Background

The song's journey began on November 1, 2019, when Doja Cat announced her album Hot Pink would drop on November 8, 2019, revealing the track listing alongside the release. "Like That" was confirmed to have a featured artist that would not be announced until the album's release, when it was revealed to be Gucci Mane. Similar to its predecessor "Say So", the song entered charts before its promotional single release due to a viral dance challenge on TikTok. Consequently, "Like That" charted ahead of release as a promotional single in the United Kingdom, Canada and Ireland. The music video was filmed in Los Angeles before the state went on lockdown due to the COVID-19 pandemic. In May 2020, the video was leaked online via Twitter, generating controversy. On June 22, 2020, Doja confirmed she was fully aware of the leak and stated the leaked video was not the official one, promising the real video would come soon. The official music video was released on June 25, 2020.

In Their Own Story

The video starts with the title card panning down to Doja Cat standing in a futuristic blue set among her backup dancers. Doja and the dancers start dancing, intercut with shots of an animated version of Cat, which sparked comparisons to the anime television series Sailor Moon. The video is plastered with animated graphics throughout. Doja Cat eventually meets up with collaborator Gucci Mane, who leans and poses in front of a convertible while rapping his verse. Doja, either dancing beside Mane or in the convertible, takes back the song and ends the video with the splits on beat, followed by a black screen. "Like That" was first performed in a medley with previous single "Say So" at the 2020 MTV Video Music Awards. She also performed a medley of "Juicy", "Say So" and "Like That" at the 2020 Billboard Music Awards, and performed the song at Dick Clark's New Year's Rockin' Eve.

Reader's Guide

Lakin Starling of Pitchfork wrote, "Doja weaves easily from rap mode into a whispery chorus with an upbeat R&B groove reminiscent of early-2000s Janet Jackson. It's the perfect soundtrack for a backyard party." Cat Zhang from the same publication wrote, "Doja's softer, girlier aesthetic offered an alternative to the vulgar, brutish rap that previously soundtracked the platform. And her brash, confident lyrics [...] offer snippets of female empowerment." The song charted in territories such as Argentina and Australia, and appeared on three year-end charts for 2020 in the US: Hot R&B/Hip-Hop Songs, Mainstream Top 40, and Rhythmic. Gucci Mane's vocals were engineered at Hit Factory Criteria in Miami, Florida. The track was mixed at Threejonet Studios in Los Angeles, California, and mastered at Bernie Grundman Mastering in Hollywood, California. Credits are adapted from Hot Pink liner notes.

Did You Know?

• The song charted in the United Kingdom, Canada, and Ireland before its promotional single release on May 12, 2020, due to a viral TikTok dance challenge.
• The music video was filmed in Los Angeles before the state went on lockdown due to the COVID-19 pandemic.
• A leaked version of the video appeared on Twitter in May 2020, but Doja Cat confirmed it was not the official video.
• The official music video has approximately 80-90 million views on YouTube.
• Doja Cat performed 'Like That' in a medley at both the 2020 MTV Video Music Awards and the 2020 Billboard Music Awards.